Like any good pop song, memorable designs are unique yet familiar. The visual language which we all know and understand is an unspoken one, imprinted on our minds through daily life. Understanding subtle visual cues, and predicting our natural perception of them, allows us to match a brand with a visual aesthetic.
Experiences that are natural to navigate, with familiar interactions, offer ease of use. Injecting elements of discovery gives users a feeling of ownership and connection. Harnessing these two concepts makes for powerful content that creates happy users and builds brand loyalty.
The power of animation plays a role in every project we dive in to. The ability to tell a story and convey emotion so succinctly keeps us exploring new ways to weave animated elements into our work. Lucky for us, new technologies are making animation more viable across all platforms.